Virgin Mobile is failing in SA

ADSL South Africa (Broadband South Africa), 16 August 2009

One can’t help to think that Virgin Mobile is failing in South Africa. This comes after news that Virgin Mobile has cut its targeted market share from 10% (5 million subscribers) in 3 years to less than 1% (1/2 million subscribers) in 2 years.

The wrong partner…

ADSL South Africa (Broadband South Africa) is of the opinion that Virgin Mobile SA’s failure is among other reasons the fact that they have chosen to partner with Cell C.

Cell C, joint owners of Virgin Mobile SA, has started out great but has quickly shown that they are not interested in providing decent customer service. It is pretty much the same story as with Neotel, which has proven in a very short time that many of us, including ADSL South Africa (Broadband South Africa), have made a HUGE mistake to place any hope of a better telecoms regime on them. Both companies have shown that they are more interested in the smell of money than providing a decent service. In fact, you can deem yourself very lucky if you are among the happy Cell C and Neotel customers. It’s clear that Cell C’s dodgy customer service has rubbed off on Virgin Mobile SA in some form or another.

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