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Does Telkom want to become a friend of the Average Joe? ADSL South Africa (Broadband South Africa), 23 November 2008 ADSL South Africa (Broadband South Africa) believes that Telkom wants to become a friend of the Average Joe. Whether they will succeed is however a different story altogether.
Telkom wants to be your friend… In fact, we believe Telkom desperately wants to become a friend of the Average Joe. The cards are on the table with faces up for everyone to see. This is the reason why Telkom is strongly focusing on portraying the Average Joes that work at Telkom as ‘stars and heroes’ in their latest TV ads. They want to win over the hearts and minds of the Average Joes in South Africa. |
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