Why the move towards establishing a cellular service of their own?

Mobile services are key to any future success.

All the signs are there that an increasing number of people are seeking mobility and the freedom it brings. The freedom to send a fax while you are on your way to the movies, the freedom to take the dogs for a walk while downloading your emails, the freedom of having a meeting via the net in a park outside your office, et cetera. This is the very reason why Telkom has decided to establish a cellular service of their own, because not only will it enable them to break their dependency on their fixed-line business, but also enable them to grow and prosper in the years to come because of the mobility it offers.

In addition to the above, the majority of ADSL users in South Africa will agree that ADSL, which is a wired or fixed-line broadband technology, is great to have because it offers superior performance when it comes to surfing the net, making downloads, et cetera. However, in areas where cable theft is at the order of the day, the use of ADSL becomes a nightmare because it needs fixed-lines (copper, fiber, et cetera) to be operational. This is where mobile broadband steps in and offers a wireless solution that is not really affected by cable theft (except in extreme cases).

In other words, cellular services offer mobility, which is central to any future success in the telecoms arena, in addition to other solutions.

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