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Neotel: “Screw the Average Joes!”
ADSL South Africa (Broadband South
Africa), 2 September 2010
Neotel has made it clear that their main focus is going to
be on the wholesale and corporate markets. This is nothing short of saying: “Screw the Average Joes!” This comes
after Neotel’s miserable failure to win the hearts and minds of the Average Joes in South
Africa.
Very small play…
Neotel CEO (Chief Executive Officer), Ajay Pandey, has made
it clear that we Average Joes (consumers) are “very small play” for Neotel. He has also made it clear that the
ideal revenue mix for Neotel would be where the retail market contributes 10%, the enterprise market 60% and the
wholesale market 30%.
Given
the above, it’s as clear as daylight that Neotel has decided to largely turn their backs on us, instead of
listening and fixing what needs to be fixed in terms of service delivery, etc. This is the very reason why
they’ve struggled to effectively penetrate the retail market.
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