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Neotel: “Screw the Average Joes!”

ADSL South Africa (Broadband South Africa), 2 September 2010

Neotel has made it clear that their main focus is going to be on the wholesale and corporate markets. This is nothing short of saying: “Screw the Average Joes!” This comes after Neotel’s miserable failure to win the hearts and minds of the Average Joes in South Africa.

Very small play…

Neotel CEO (Chief Executive Officer), Ajay Pandey, has made it clear that we Average Joes (consumers) are “very small play” for Neotel. He has also made it clear that the ideal revenue mix for Neotel would be where the retail market contributes 10%, the enterprise market 60% and the wholesale market 30%.

Given the above, it’s as clear as daylight that Neotel has decided to largely turn their backs on us, instead of listening and fixing what needs to be fixed in terms of service delivery, etc. This is the very reason why they’ve struggled to effectively penetrate the retail market.

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