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MTN and Sundowns end partnership ADSL South Africa (Broadband South Africa), 30 March 2008 MTN South Africa has decided not to renew its sponsorship agreement with well-known Mamelodi-based soccer club: Mamelodi Sundowns. This comes after the parties could not agree on the terms of a possible new agreement.
This will bring to an end a successful three-year-old sponsorship agreement between MTN and Sundowns at the end of the 2007/2008 season. Details remain sketchy on whether Sundowns turned MTN’s arm too far or whether it was the other way around. Despite this, both parties have praised and thanked each other in formal announcements made about the end of their partnership. Soccer fans will welcome the news that despite the end of MTN’s partnership with Sundowns, the company will continue its sponsorship of the Black Leopards and Golden Arrows (PSL clubs). This is a sure sign that MTN remains committed to the development of soccer in South Africa. |
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