iBurst is smiling again

ADSL South Africa (Broadband South Africa), 22 December 2006

Recently the Advertising Standards Authority of South Africa (ASA) ruled that iBurst may not advertise its service as broadband. ASA overturned the ruling however after an outcry from iBurst and other concerned parties.

According to the ASA report: “…The Directorate is satisfied that, in the current context, the respondent’s [iBurst] service can be regarded as broadband…” This must have come as a relief to iBurst and others although the damage was already done. We’re sure however that iBurst has the capability to turn over any setbacks due to the original ruling in no time at all.

iBurst remains an attractive broadband alternative to anyone interested in booting Telkom for something more decent.

ADSL South Africa (Broadband South Africa) hopes that ASA will give more careful consideration to the facts in the future before making any rulings that might actually do consumers in instead of helping them.