Green light for Cybersmart

ADSL South Africa (Broadband South Africa), 5 November 2007

Brian Bailey, Sherlayne Koonin, John McFarlane and BP OConnor are sitting with proverbial pie in their faces. This comes after the Advertising Standards Authority (ASA) ‘…ruled in favor of a Cybersmart advertising campaign using the national anthem in ‘a humorous manner’’ (ADSL not as difficult as SA anthem, MyBroadband, 5 November 2007).

It’s no secret that South African ISP, Cybersmart, is making inroads in the South African ISP market with their clever and humorous advertising…

ADSL South Africa (Broadband South Africa) welcomes the ASA’s ruling in favour of the Cybersmart radio advertising campaign that ‘…features a male voice singing about Cybersmart but using the South African National Anthem melody. At the end, the voice-over states, inter alia, “You don’t have to know all the words to get fast reliable Internet at the best price…”’ (ADSL not as difficult as SA anthem, MyBroadband, 5 November 2007).

In other words, it makes sense to us that one doesn’t need to know all the words of the national anthem to get fast reliable Internet at the best price. :-)

The complainants, Bailey and his gang, feel that “the commercial is offensive because it is politically insensitive and denigrates and abuses a revered piece of music” (ADSL not as difficult as SA anthem, MyBroadband, 5 November 2007).

In other words, they simply don’t have a sense of humour.

A sense of humour is essential if one wants to survive in South Africa otherwise the hijackings and all of that will just kill all joy instantly. We’re not just babbling but are talking out of experience. You need to have a sense of humour otherwise you simply won’t survive the bombardment of negativity.

<< Previous    [1]  2    Next >>