Do Broadband claims false

ADSL South Africa (Broadband South Africa), 24 September 2007

Despite claims made by Telkom in their Do Broadband advertising campaign that their Do Broadband offerings are suitable for ‘movies, gaming and music,’ it’s not the case with all their Do Broadband offerings.

‘Telkom’s Do Broadband advertising campaign came under fire from the Advertising Standards Authority of South Africa (ASA) after a complaint from Mr. MS Moorad. Mr Moorad lodged a consumer complaint against Telkom’s “do” broadband campaign, arguing that the advertisements claims of being suitable for ‘movies, gaming and music’ is misleading’ (Telkom Do Broadband claims slammed, MyBroadband, 19 September 2007).

Furthermore, according ‘…to the ASA website, the complainant submitted that the advertising states that one can “do” music, movies and on-line gaming, but only affords the user 1GB. “This is misleading as a DVD-quality movie is at least 4GB and online gaming needs at least 20 GB monthly to play daily” (Telkom Do Broadband claims slammed, MyBroadband, 19 September 2007).

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