The coolest broadband ad campaign

ADSL South Africa (Broadband South Africa), 16 November 2008

ADSL South Africa (Broadband South Africa) is not handing out rewards for the coolest broadband ads, but if this was the case, Nashua Mobile would definitely get the first prize for its ‘Internet-lessness’ ad campaign of 2008.

The ‘Internet-lessness’ ad campaign is the coolest...

The ‘Internet-lessness’ ad campaign is the coolestbecause of the way it addresses the issue of people who are not connected to the Internet. Nobody wants to be the odd one out or suffer from any disease or ‘Internet-lessness’ for that matter. People don’t want to come over as stupid or uninformed and this is why the ‘Internet-lessness’ ad campaign is so successful because it drives the message home in a very cool way: If you are not connected to the Internet you are suffering from ‘Internet-lessness,’ but not to worry, because it is a ‘curable disease’ and we have the cure at the best price.

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