Technology moves at a rapid pace and keeping up can be frustrating. The fact is that a company without a website is missing out on many customers that they won’t be able to get any other way, so implementing technology in your favor is important. Read on to find some techniques and secrets which will help you get into the game.
Incorporate a site map into your website. Site maps serve several purposes. First, they make navigation throughout your site much easier for visitors. Second, the major search engines can utilize it to index your entire site. This means your search engine optimization improves, and your website receives more exposure, giving you more profit-earning potential.
Create an easily scannable website. Many readers online look for information that is interesting to them. Having text in certain areas to create a more bold appearance will catch the attention of readers who quickly scan each page. Be sure important information is given top billing. These techniques assure that the visitor to your page will find what they want fast and this results in higher satisfaction for your readers.
Use a tracking service, rather than displaying your visitor counter for all to read. Many websites still display their counters, yet they do not serve any real purpose. There are many high quality tracking services available, and some are even free. Use these instead of showing off how many people visit you.
Always keep your load times under 10 seconds. A well-designed, efficient site should pop up in visitors’ browsers in a matter of moments. Your viewers want instant gratification, so you need to provide it.
If you plan on having a commercial site, you should seriously consider buying your own web hosting. Most free host sites force you to display their advertisements, which is counter-intuitive if you are attempting to sell something as well. Purchase your own hosting to avoid this advertising hassle, so that you can choose your own ads.
To help you design a website that is free of clutter, do not include any scrolling text on your site. Websites that have things constantly moving back and forth on the screen is really distracting to the visitor. Not only is this distracting and annoying, it screams unprofessional and will cause your visitors to leave quickly.
Use ALT tags for your images when designing your site. These tags are used to describe the images they accompany in case the image is not displayed, such as when a user disables graphics or is visually impaired and uses transcription software to translate images and read them aloud. When links are used for images, having an ALT tag lets you describe the link’s behavior. Also, ALT tags help you boost the search rank.
In the end, web design has become so simple that anyone can do it. From your 8 year old neighbor who has her own Pokemon site to my 90 year old Grandmother and the Quilting forum she set up, everyone seems to be active online. Get your company set up with its own presence and enjoy the profits it brings!